Despite Americans’ seemingly relentless thirst for online shopping, the United States isn’t the world’s worst offender when it comes to the number of parcels the average person receives each year. German website Spiegel Online recently published some key findings from a new report from McKinsey which analyzed B2C ecommerce trends in 17 countries, focusing specifically on the amount of parcels being dispatched. It found that the average American receives 21 parcels each year.
That’s far less than China where people received an estimated 70 parcels (or more) annually, though it has to be mentioned that the report only focused on the cities of Beijing and Shanghai. The U.S. quota is also slightly less than Germany and the United Kingdom where the average number of parcels received per person amounted to 24 and 22 respectively. Elsewhere in Europe, the parcel pile totaled 15 in Ireland, six in Sweden and just two in Italy.
There’s immense room for growth across much of the developing world with an average person in India receiving just one parcel or less every year. The report uncovered a similar trend across much of Southeast Asia with the average person in Vietnam, Malaysia and Thailand also getting their hands on just one parcel per year while someone in Indonesia can expect two. McKinsey said that “classic” parcel delivery services are coming under pressure amid growing influence from online retailers, particularly Amazon. They are putting more emphasis on making their own deliveries which will force previous market leaders to become more innovative to maintain their position in an increasingly competitive market.
*Click below to enlarge (charted by Statista)